Why Bitcoin Investors See the Return of McDonald’s McRib as a Signal for a Market Rebound

The McRib is back on McDonald’s menu, and Bitcoin proponents believe it could lead to a BTC rebound, citing historical context.

The McRib is Back on McDonald’s Menu

For the uninitiated, the McRib is a limited-time sandwich made with a restructured boneless pork patty with a rib-like shape, covered in tangy BBQ sauce. Because McDonald’s only offers it occasionally, it has become a nostalgic favorite.

Huin added that, independent of McDonald’s, the McRib has taken on a life of its own within trading and crypto circles. Many traders believe both Bitcoin and the S&P 500 tend to perform well when the sandwich makes its return, something they observed in 2017, 2020, and 2021.

Historical Data Shows Bitcoin Link to the McRib

Historical data reveals why investors have called attention to the timing. For context, the McRib reappeared in the U.S. on Nov. 2, 2017, Dec. 2, 2020, Nov. 1, 2021, and Dec. 3, 2024.

In 2017, Bitcoin traded at $6,745 when the sandwich returned and climbed to $19,666 by December. For 2020, the McRib came back when Bitcoin traded at $18,773, and the price later hit $64,895 by April 2022, a 245% rise.

Meanwhile, in 2021, it returned with Bitcoin at $61,000, and just nine days later, Bitcoin hit $69,000, a 13% increase and a new all-time high at the time.

The pattern appeared again in December 2024, when Bitcoin surged to $95,858 following the November 2024 U.S. elections. By October 2025, the coin reached an all-time high of $126,272, marking a 31% jump since that McRib cycle.

Now, Bitcoin trades around $104,345 after touching $107,000 earlier today, as it continues to battle the bears below $110,000. With the McRib’s return, some investors believe the stage could be set for another rebound.

Short-Term Caution

However, some analysts have advised short-term caution. For instance, Michaël van de Poppe, a market strategist, said Bitcoin’s latest pullback looks healthy after a resistance test

He believes the next move depends on whether Bitcoin can hold support around $103,000 or $100,000. If it fails, he expects a deeper correction toward $90,000 to $93,000 before the next rally begins.