Crypto content creators are noticing something interesting: interview-style streams with project founders and protocol developers pull way better engagement than solo commentary.

The challenge now? Finding the right guests. Not just any project team, but people behind coins and protocols that actually have substance to discuss. The ones who can break down their value proposition without sounding like they're reading a pitch deck.

Viewers want real conversations about what's being built, the problems being solved, and the tech underneath. Turns out people would rather hear it straight from the builders than watch another talking-head analysis.

Anyone running a similar format seeing the same trend?