Monetizing on TikTok in 2025: What you need to know to start earning

The Chinese platform has evolved from a simple short-video app into a robust revenue-generating ecosystem. Millions of Brazilians are on it daily, and many have already turned their presence into a source of income. The most searched question is simple: what is needed to monetize on TikTok? The answer is more accessible than it seems.

There are multiple paths — from superficial activities like completing challenges and participating in bonus programs, to sophisticated strategies involving commission marketing, sponsored advertising, online stores, and creativity programs. This guide provides a comprehensive mapping of proven ways to generate income on the platform, including what is needed to monetize on TikTok in 2025, how to boost your growth, and what the official requirements are.

Starting from zero: the most accessible methods

Daily tasks and rewards

The most basic way to monetize on TikTok starts here. The system offers rubies for simple actions:

• Viewing content
• Sharing within the platform
• Using available coupons
• Posting with suggested sounds
• Assisting with ads

The conversion is straightforward: 10,000 rubies = R$ 1. It’s not for getting rich, but it provides an initial experience with the monetization system.

The invitation program

Here, you earn by inviting new people:

• Link valid for 10 days
• Invited user registration grants R$ 10 to the referrer and R$ 2 to you
• If the new user watches 30 minutes daily, your earnings can reach R$ 190 in a week
• Promotional periods significantly increase the amounts

Works well for those who already have a community on other networks and want to bring people to TikTok.

The platform’s bonus

The direct rewards program incentivizes users who invite new members and complete specific tasks within the app. Accumulated rubies can be converted into real money — this is a quick entry even for those starting from zero followers.

Intermediate level: building income with an audience

Selling gifts during live streams

This is an important milestone. When you go live, followers can send virtual gifts (rubies and diamonds).

What is needed to monetize on TikTok this way:

• Going live: 16+ years old and at least 1,000 followers
• Receiving gifts: 18+ years old
• Receiving in videos: 100,000 followers

Gifts turn into real money. For loyal communities, commercial lives generate consistent income.

Sponsored content with brands

Creators with an active audience attract proposals from companies to promote products or campaigns.

Basic requirements:

• Over 10,000 followers
• Regular posting
• Visible engagement rate

Videos must include the hashtag #ad and typically pay between R$ 100 to R$ 500 (nano creators) up to R$ 25,000+ (mega influencers with 1M+ followers).

TikTok Creator Marketplace

The official platform connects brands with creators in a structured way. It functions as a “contract board,” where influencers receive proposals based on their profile and audience.

TikTok Creativity Program

Rewards creators for videos exceeding 1 minute, considering:

• Originality
• Retention rate
• Content quality
• Qualified views

Requirements: 18+ years old, 10,000 followers, original videos over 1 minute, 100,000 views in the last 30 days.

Advanced level: multiple income streams

Affiliate marketing

Promote products from brands with personalized links and earn commissions on sales. Requires 10,000 followers and works especially well for niches like tech, beauty, or education.

TikTok Shop — your own store

If you have a business, TikTok is a powerful sales channel. You can:

• Demonstrate products in real use
• Drive traffic to your store
• Add direct sales links in videos

Creators who master storytelling and commercial lives generate dozens of sales daily.

Consulting and account management

Brands and small businesses seek TikTok specialists for:

• Growth strategies
• Content management
• Video production

It’s recurring income for those familiar with the algorithm.

Accounts without showing face (dark profiles)

Niches like mystery, horror, curiosities, news, and education generate revenue without showing the face. Creative edits and strong narratives replace personal presence.

TikTok Creator Fund

Qualified creators receive part of the fund based on views and engagement — similar to the creativity program.

How much can you earn?

Values vary greatly depending on audience size:

• Nano (up to 10k): R$ 100–500 per sponsored video
• Micro (10k–100k): R$ 500–2,500
• Medium (100k–500k): R$ 2,500–10,000
• Macro (500k–1M): R$ 10,000–25,000
• Mega (1M+): above R$ 25,000 per post

These numbers change depending on the niche (finance, fashion, education, humor, beauty) and mainly the engagement rate — the most valuable indicator for brands.

What is needed to monetize on TikTok: general requirements

Most programs require:

• Being 18+ years old (some 16+)
• Minimum of 1,000 followers (may vary by program)
• Original and consistent content
• Visible engagement rate

The TikTok Creativity Program is more demanding: 10,000 followers + 100,000 views in the last 30 days.

Accelerated growth: effective strategies

Consistency above all Post 1 to 4 videos daily. The algorithm favors active creators.

Ride trends Use trending sounds and current trends. The first 2 minutes are critical for retention.

Invest in technical quality Good lighting, clear audio, and strong opening make a difference. Fast editing keeps attention.

Strategic hashtags Combine niche hashtags with trending ones. Don’t overdo it — 5 to 8 is ideal.

Collaborations Work with creators in your area. It brings audiences together.

Regular lives Host weekly streams. Loyal communities are more likely to send gifts.

Optimized posting schedule

Best times by day:

• Monday: 5 PM
• Tuesday: 10 AM–1 PM
• Wednesday: 4 PM–6 PM
• Thursday: 7 AM–9 AM
• Friday: 4 PM–6 PM
• Saturday: 10 AM–7 PM
• Sunday: 9 AM–12 PM

Monitoring and adjustments

Use TikTok Analytics to track:

• Retention rate
• Average watch time
• Follower growth
• Traffic sources

Data guides future optimizations.

Conclusion

The earning potential is real but proportional to effort, creativity, and consistency. For beginners, income initially comes from simple tasks and invites, then scales with genuine engagement. The secret? Building a loyal community rather than just counting views. By combining multiple sources — gifts, advertising, affiliate marketing, and own sales — creators turn TikTok into a sustainable and growing income.