Are you still using old standards like "which public chain did you log into" and "how many DEXs have you integrated" to evaluate stablecoin projects? Honestly, that might be a bit outdated.

Take a look at how USDf is progressing. Its expansion logic is completely counterintuitive—not the usual approach of "Ethereum today, Arbitrum tomorrow, then a press release the day after." Instead, it’s more like embedding itself step by step into the core segments of DeFi across major mainstream chains. It’s not about flooding the market with traffic entry points, but about securing strategic positions.

**The core difference lies here: Infrastructure mindset vs. traffic mindset**

Most stablecoin projects start with very straightforward goals: total issuance, APY yields, total value locked (TVL)—all of these rankings are essential. Falcon Finance, however, is thinking longer-term.

From the very beginning, USDf had a clear goal: not to flood the market, but to become the first choice "where it needs to be." So you won’t see overwhelming multi-chain launches; instead, there’s a methodical progression: first occupy mainstream territories, then deepen into core application layers, and finally become an "indispensable" presence.

**Ethereum: Not the starting point, but the "anchor"**

In the Ethereum ecosystem, USDf’s voice isn’t loud, but its position is very precise. It hasn’t relied on astronomical incentives and subsidies; instead, it’s directly positioned in the most critical areas: stablecoin liquidity pools, trading pairs with mainstream assets, and interfaces that can be natively called by other protocols.

What does this mean? It means USDf on Ethereum isn’t "viewed as a new token," but gradually becoming part of the infrastructure layer. Users might not notice it at first, but as they use it, they’ll realize—certain operations are already inseparable from it.

This is the new gameplay in stablecoin competition.