Major developments in traditional finance's crypto integration: A well-known media and technology company has announced plans to distribute digital tokens to shareholders, with a one-to-one token-per-share allocation model. The rollout will be executed through a partnership with a major crypto platform. Importantly, the company clarified that these tokens carry no equity stakes or direct cash value, positioning them as engagement assets rather than financial instruments. This move signals growing institutional interest in blockchain-based distribution mechanisms and represents another bridge between traditional corporate structures and digital asset ecosystems.