The digital collectibles landscape just witnessed a significant shift. Nike has offloaded its RTFKT unit to an undisclosed buyer, marking a notable pivot in the NFT space. RTFKT, which built its reputation creating virtual sneakers and limited-edition digital assets, now enters a new chapter under different ownership. This move reflects the broader consolidation happening across the digital collectibles and metaverse sector as major brands reassess their NFT strategies. The unnamed acquirer's identity remains under wraps, but the transaction signals ongoing interest in established NFT communities and creative infrastructure despite market volatility. Keep an eye on how this transition shapes the future of brand-backed digital collectibles.