INTRODUCING | Base Unveils New Brand Identity and App to Drive Global Onchain Adoption

Base, the Ethereum Layer-2 network incubated by Coinbase, has unveiled a new brand identity alongside the launch of the Base App — a move signaling its next phase in accelerating global onchain adoption.

Since its launch just over a year ago, Base has quickly established itself as one of the fastest-growing Layer-2 ecosystems. The protocol has attracted:

• Over 280 protocols
• More than 9 million wallets
• Over $3 billion in assets bridged to its network

This impressive growth reflects rising interest in building and interacting with decentralized applications (dApps) — from DeFi and social apps to gaming and art — all powered by secure, affordable onchain infrastructure.

Now, Base is entering a new phase: one that brings everything — the tech, the tools, and the experience — together to support a truly global onchain economy.

TL;DR

• Base has launched a new brand and the Base App, a hub for discovering and managing onchain activity.
• In one year, Base has attracted 9M+ wallets and bridged $3B+ in assets.
• The app simplifies Web3 for new users and helps power the growing onchain economy.
• This “New Day One” marks a shift towards broader, more inclusive global adoption — including in Africa.

The New Base Stack: Chain, Build, and App


Base is evolving from a single chain into a full onchain stack designed to empower builders, creators, and everyday users – wherever they are in the world.

• Base Chain: The core L2 network is now faster than ever. With the launch of Flashblocks, block times have dropped from 2 seconds to just 200 milliseconds, making it 10x faster – perfect for scaling global, real-time applications.
• Base Build: A hub for developers at base.org/build, offering resources, funding, and now a new Base Build dashboard to help teams launch, grow, and monetize mini apps seamlessly.
• Base App: More than just a wallet, the new Base App is a complete onchain companion – combining discovery, chat, payments, earning, and app interaction into one place. The next version is now in beta; users can join the waitlist.

A Brand Built in the Open

As part of this evolution, Base has unveiled a new visual identity, created in collaboration with its community of artists, builders, and users. Rather than a top-down rebrand, this was designed to reflect the values of a decentralized internet – one shaped by everyone.

With faster speeds, smarter tools, and a more inclusive approach, Base is positioning itself to be a key driver of the next wave of global onchain adoption — especially in regions like Africa where access, mobile-first design, and user empowerment matter most.

Introducing the Base App: Your Portal to the Onchain World


At the heart of this new chapter is the Base App, accessible via base.org. The app is designed to be a gateway for exploring, tracking, and engaging with the Base ecosystem – especially for users who may not yet be familiar with navigating Web3.

Key features of the Base App include:

• Curated discovery: Easily find and explore trending onchain apps across categories
• Activity tracking: Monitor wallet activity, tokens, and protocol interactions
• Ecosystem updates: Stay informed with the latest news and tools built on Base

For many first-time users – particularly in regions where crypto adoption is accelerating through mobile and peer-to-peer tools – the Base App offers a smoother way to take their first steps into onchain finance and ownership.

A Decentralized Social Feed Where Creators Earn from Day One

Traditional social media platforms control everything – your content, your audience, and the value your work generates. Users and creators contribute massive value, but it’s the platforms that reap most of the rewards. In contrast, decentralized social media flips this model by putting ownership back in the hands of creators and users.

With the newly launched Base App social feed, built on Farcaster, users now have full control over their content and identity — no central authority, no lock-ins. Whether you’re a creator in Nairobi, Lagos, or Cape Town, you can now earn from your content without needing a massive following, brand sponsorships, or being based in a major market.

Base is building an onchain creator economy — where any user can support their favorite posts through tips, shares, and collectibles, creating a direct economic loop between audiences and creators.

Some of the standout features of this new social layer include:

• Earn from your content: Every post is tokenized — powered by Zora — and can be bought and collected. There are no follower minimums or geographical limits. Creators earn directly through their work.
• Social-powered trading: Watch what your network is buying or swapping in real-time. Discover new tokens or collectibles without leaving the feed — and trade with just a few taps.
• Creator rewards: Top posters and active community members will be rewarded weekly in-app. This limited-time program offers payouts directly within the app, with transparent earnings tracking for creators.

By merging social media and crypto, Base is creating a new model where content isn’t just shared – it’s valued, and where anyone in the world can earn from day one.

Chat That Goes Beyond Conversations

The Base App now brings powerful messaging features powered by XMTP, turning chat into more than just conversation. It’s a secure, dynamic space where you can share apps, send money, or even interact with AI — all with end-to-end encryption for full privacy.

You can build group chats, share your social content, and manage communities directly from the app. With integrated AI agents like Bankr and Mamo, you can make trades, send funds, or get portfolio insights — all within the chat interface.

Sending money is as easy as messaging. USDC transfers happen instantly within chats, with no fees. And since everything is encrypted, your conversations stay private and in your control.

The future of social is onchain – and now, it chats back.

Everything Onchain, All in One App

The new Base App brings the entire onchain experience into one place – no extra downloads, no switching tabs. Whether you’re trading tokens, playing games, or supporting creators, it all happens in-app.

Mini apps are embedded directly in the feed, letting you explore and interact instantly. From day one, users can:

• play and build games with Remix
• tip creators automatically with Noice, and
• remix onchain film content with Decentralized Pictures

no installs or technical know-how needed.

You can also buy, sell, and swap millions of tokens within the app, with fast transaction flows and full control of your keys. Sending money is just as easy – USDC transfers are instant and free via NFC tap-to-pay, ideal for everyday crypto payments.

Your onchain profile is yours to own and customize, and you can carry it across apps in the ecosystem. Plus, you can earn up to 4.1% APY simply by holding USDC – no staking or lockups required.

With discovery, trading, rewards, and social in one place, the Base App is making the onchain world more accessible than ever.

Base Account: Your Universal Onchain Identity


At the heart of the new Base App experience is Base Account – a universal, user-owned identity for the open internet. It’s the next step in the evolution of smart wallets, designed to be simple, secure, and interoperable.

When you sign up for the Base App, a Base Account is automatically created, giving you a seamless way to access apps, manage assets, and move across chains. With “Sign in with Base,” your account travels with you — making onboarding to any onchain app as easy as logging into a social platform. You can manage your profile from both the Base App and account.base.app. Once it’s yours, it stays yours — across the onchain world.

For developers, “Sign in with Base” offers a standardized login method that simplifies user access while keeping identity self-owned and portable.

Base Pay: Fast, Borderless Payments with USDC


Alongside Base Account, Base Pay is launching as a fast, low-cost checkout experience powered by USDC — designed to support global commerce.

Users can save their payment and shipping details to their Base Account and check out in seconds across supported stores. It’s a simple, borderless solution for crypto-native commerce.

In partnership with Shopify, Base Pay is now available as a payment option for millions of merchants. US-based customers will soon earn 1% cash back when paying with USDC — with no fees to merchants, no FX costs, and instant local currency settlements.

Base Pay is open to any merchant or developer that wants to accept USDC with zero friction. It brings fast, transparent payments to the global economy — including emerging markets where traditional payment systems are expensive or unreliable.

A New Visual Identity: “Endless Blue”

Alongside the app launch, Base has introduced a new brand identity centered around the concept of “Endless Blue” – symbolizing infinite onchain potential and an open, inclusive future.

The refreshed design will be rolled out across all Base touchpoints, including the app, website, and community materials. It reflects a broader mission to make crypto feel approachable and aligned with the values of openness and empowerment.

Building Onchain, Together

Base continues to position itself as a home for builders and users who believe in the potential of onchain technologies to reshape how the internet works – from finance to culture to governance.

In Africa, where crypto adoption is growing rapidly due to financial exclusion and mobile innovation, simplified onramps like the Base App could be key to accelerating this movement.

Whether you’re a developer building the next DeFi platform, a creator launching digital collectibles, or a newcomer curious about the space – Base’s mission is to support your journey from Day One.

“Let’s build the onchain world, together.” – Team Base

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