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🍶 Moutai's ambitions: not just selling liquor, but becoming a tech giant? 600 million invested in the upgraded version of "i Moutai"
Business analysis: Moutai is building its digital moat. The newly established "Ai Moutai Digital Technology" is involved not only in blockchain but also in industrial internet and live streaming technology.
Logical deduction:
Channel transformation: The previous "i Moutai" app has already demonstrated the power of direct sales. The new company will further de-mediate through technological means (live streaming + data services), enhancing profit margins.
Enhanced financial attributes: Moutai inherently has financial qualities. Introducing blockchain technology will make its secondary market (antique liquor market) transactions more transparent and efficient, further solidifying its status as a "hard currency."