Amazon Brings Alexa+ Conversations Online: New Alexa.com Browser Interface Aims to Rival ChatGPT

BearMarketBard · 2026-01-12T18:56:10+00:00

Amazon has launched Alexa.com, a web platform for users to chat with its Alexa+ assistant, expanding its capabilities beyond mobile apps and Echo devices. This move aims to enhance its competitive edge against AI rivals like ChatGPT and Google.

BearMarketBard

2026-01-12 18:56:10

Abstract generation in progress

Amazon (AMZN) has rolled out Alexa.com, a fresh web platform that lets early-access users engage in chats with its advanced Alexa+ assistant directly from their browser. This represents Amazon’s latest move to strengthen its competitive position against leading AI assistants like ChatGPT, Google’s AI tools, and offerings from Anthropic.

The Alexa.com browser interface opens up new possibilities for Alexa+ users, previously limited to mobile applications and specific Echo hardware. Through this unified chat platform, users can now handle a variety of tasks—from posing questions and exploring complex subjects, to generating written content, organizing travel plans, getting academic support, and controlling smart home systems—all within a single interface.

Alexa+ itself launched in February as Amazon’s premium conversational AI offering and remains accessible through an early-access waitlist or on select newer devices. The web interface expansion signals Amazon’s strategy to make its advanced AI assistant available across multiple platforms, extending beyond Echo devices into the broader browser ecosystem.

The timing reflects mounting industry pressure on Amazon to modernize Alexa’s capabilities in response to the explosive growth of generative AI technologies. Competitors like OpenAI, Google, and Anthropic have captured significant user attention with their AI solutions, prompting Amazon to accelerate its own AI evolution.

According to Amazon, tens of millions of users now have Alexa+ access, a substantial user base that underscores the company’s commitment to scaling this platform. The web browser chats feature fulfills commitments Amazon made during last year’s product rollout announcements.

On the markets front, AMZN closed trading Tuesday at $240.93, reflecting a 3.38% gain for the session. After-hours trading showed the stock dipping slightly to $240.85, down 0.04% on the NasdaqGS.

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