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The traditional model of game development is indeed facing difficulties. Look at those AAA titles that cost hundreds of millions of dollars and take five or six years to develop; on the surface, their worlds are grand and breathtaking, but once you step inside, they feel empty. High mountains and canyons, city streets—everything is there, but NPCs are scarce, interactions are lacking, and details feel stiff.
Where is the problem? The approach of piling on manpower has already reached its limit. The workflows of traditional art, programming, and design simply can't fill such large map capacities. What’s the result? Bugs everywhere. Many major releases over the years have been criticized for optimization issues, and some games are still being patched after launch.
The emergence of AI-generated content is not a threat; rather, it could be the solution. If AI can quickly generate environments, dialogues, and texture details, then limited human resources can create a richer game world. But the industry is still tangled up in issues like copyright and quality, missing the window for an efficiency revolution.