The era of data being freely harvested by platforms is coming to an end. A project has built a new model on the Sui high-performance public chain — user consumption records, creative content, and other assets are no longer exclusive to a centralized platform, but are turned into personal property through on-chain rights confirmation.

The logic of this system is: data can be used, but companies cannot see the original content. Privacy computing technology acts as a "translator" in the middle, protecting user privacy from leaks on one hand, and enabling the commercial value of data to be extracted on the other.

The ecosystem token plays a dual role here — as a transaction settlement tool and as a governance rights certificate. Participants can receive a share of the benefits generated during data circulation. From a technical perspective, relying on Sui's high throughput capabilities, this data marketplace framework has a lot of potential. It will be interesting to see how such projects solve the difficult balance between user privacy protection and data economic value.