2026-01-12 21:27:51

In a community discussion, someone asked: "Our return on investment from Facebook ads is gradually decreasing. Should we continue to increase our spending?"

That's a good question. In fact, many project teams have encountered this — the advertising effectiveness on a single platform decreases as saturation rises. The key is to see if your target audience is still there. If the data shows diminishing marginal returns, instead of blindly pouring more money in, it's better to try switching channels or optimizing your placement strategy. Sometimes, adjusting audience targeting, creative content, or timing can make a completely different impact.

Do you have marketing questions you'd like to discuss? Share them, and let's find the answers together.

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OnChainDetective

· 3h ago

nah this fb saturation thing is textbook market manipulation signal - transaction patterns on whale wallets suggest coordinated ad spend pullback, suspicious activity detected across multiple hops

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SnapshotBot

· 12h ago

Facebook has been saturated for a long time; I experienced this last year as well. --- It's not about adding more money; the data speaks for itself. --- Switching channels really works. I'm now mainly on Telegram and Discord. --- Audience targeting needs adjustment; sometimes it's just that the creativity is no longer fresh. --- Blindly burning money is really a trap; changing your approach is more important than anything. --- That's why I switched to community management long ago; ROI simply can't compare. --- Sometimes the problem isn't Facebook itself but your product. --- Have you tried optimizing the ad delivery times? My results have indeed improved quite a bit. --- Instead of continuing to pour money into Facebook, it's better to explore emerging channels.

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CryingOldWallet

· 22h ago

FB ads? Man, that ship sailed ages ago. I pulled out a year back, and now people still throwing cash in? Gotta be tough as nails to keep at it, haha.

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DaoGovernanceOfficer

· 22h ago

empirically speaking, the marginal returns analysis here is textbook diminishing utility... but where's the actual cohort data? are we talking CAC trends or just gut feeling about saturation?

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DecentralizedElder

· 22h ago

Isn't this just my blood and tears lesson from two months ago... I spent so much money on Facebook and finally realized there was no conversion at all.

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LightningLady

· 22h ago

FB's money-burning tactics are old news; switching tracks is the real key.

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VCsSuckMyLiquidity

· 22h ago

Honestly, Facebook's approach is really no longer working; it was about time to switch channels. Instead of wasting money, try the TG community; the results are fantastic. The data is right there, so why insist on sticking to one platform? Wake up. Audience saturation is unavoidable; changing your approach is the key. The golden age of Facebook's benefits is over, and it's pretty foolish to keep pouring money into it now. Adjusting the creativity and positioning might just turn things around. Honestly, blindly increasing investment is just burning money; if the data doesn't support it, don't be foolish.

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New_Ser_Ngmi

· 22h ago

My goodness, Facebook's approach has long been unsustainable; switching channels is necessary. --- A decline in ROI is a signal; throwing more money blindly won't save it. --- This is proper advice, unlike some people who would just tell you to go all in. --- I've also had setbacks with audience targeting and creative strategies, but after changing them, it really turned around. --- Good question, but most people will still keep pouring money in, right? --- Switching channels also costs a lot; just thinking about it gives me a headache. --- When marginal returns decline, it's time to withdraw. Do I really need to be taught this basic common sense?

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