The beauty of Visa lies in its invisibility — users never think about the infrastructure, they just swipe and it works. That's exactly the gap ROZO is targeting in the crypto space. By stripping away complexity from on-chain payments, the project is making crypto transactions feel as natural as traditional card use. Once the technology fades into the background and users experience frictionless payments, adoption becomes inevitable. The real shift happens when people stop worrying about whether they're using blockchain and simply enjoy the convenience. That's where the industry is headed.