Perps DEX has been a topic of endless discussion—matching speed, transaction fees, the novelty has long been exhausted.



But if you take a closer look at the actual user volume on on-chain contracts compared to CEXs, the gap is quite obvious. Ultimately, users haven't found a compelling reason that makes switching from CEX to DEX unavoidable.

To break through, I think we need to approach it from the angle of live streaming with real-time order placement. Recently, I saw Pumpkin's approach, which is quite innovative—they directly integrated the live stream into the trading interface, completely connecting trading and content. This way, users can watch the live stream and trade simultaneously, lowering the psychological barrier instantly. Combining entertainment and trading experience in this way might be the key opportunity for DEX to make a turn and surpass.
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TopEscapeArtistvip
· 4h ago
Live streaming sales... to put it simply, it's about lowering users' threshold for rational judgment. They jump in before the MACD even shows a golden cross, which is exactly the logic I use for bottom-fishing at high levels. But I have to admit, this really hits retail investors' pain points. No matter how good the technicals of CEX are, they can't compete with this.
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ImpermanentLossEnjoyervip
· 4h ago
Is this live selling method? Honestly, it kind of feels like building a bridge between gambling and trading, and users can easily get hooked.
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WhaleWatchervip
· 4h ago
Live streaming sales are still somewhat interesting, but to be honest, Pumpkin's approach is just the old tricks with a new disguise.
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degenwhisperervip
· 4h ago
The tactic of live streaming sales has been played out long ago, but Pumpkin's approach is indeed quite interesting.
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