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A new approach to layer2 adoption is taking shape. The Open Gas Initiative aims to flip the script on how protocols engage users—by letting them incentivize onchain activity while eliminating the persistent anxiety around transaction costs. Instead of users bearing the full weight of gas expenses, protocols get a tool to drive organic growth and improve user experience simultaneously. The question now is which ecosystems will embrace this model. Leading layer2 solutions are watching closely, and early movers could gain a significant edge in user acquisition and ecosystem stickiness.