Brand monopoly is indeed worth pondering. Take companies like Moutai and Coca-Cola, for example. On the surface, they sell products, but their core competitiveness actually comes from brand effects and cultural accumulation. The brand itself forms a moat—a barrier that's difficult to cross. Why? Because a monopoly position directly translates into pricing power and profit margins. Once a company occupies the top tier of the industry, brand premium begins to ferment, and consumers' minds are long occupied. It becomes increasingly difficult for new entrants to break through. This is not only about product value but also the profit dividends brought by monopoly status. Therefore, companies that can establish strong brands often maintain the No.1 position in the industry.