In the AI industry circle, video content itself is often not the main source of revenue. The true drivers of income are business collaborations and brand endorsements — which are already a well-known secret in the industry. Many AI companies' marketing budgets even exceed their R&D investments.

But the essence of this business model is actually no different from traditional live-streaming sales. The key difference is: live-streaming e-commerce has a relatively complete product quality control system, and consumer rights are protected; whereas AI product endorsements lack a unified quality standard and verification mechanism.

In other words, both are earning money by endorsing products, but one is constrained by industry norms, while the other is in a relatively wild growth stage. The lack of quality standards may ultimately affect the healthy development of the entire AI industry and user trust.