2026-01-18 12:20:19

Recently, there have been endless voices about InfoFi cooling down, but a closer look reveals that the situation is actually more complex—Kaito and Cookie indeed faced setbacks, while a major social platform took direct action by launching a content incentive program. It is reported that this platform will offer up to $1 million in rewards to high-quality long-form content creators and has explicitly designated 2026 as a key year for content monetization.

Ultimately, the attention economy has not disappeared; what has changed are the ways competition is played. Platforms independently building incentive mechanisms are gradually becoming industry standard, reflecting a redefinition of creator value within the Web3 ecosystem.

From this perspective, the so-called InfoFi "cooling" may just be superficial. The real opportunity might be quietly unfolding in this platform race, and the entire ecosystem's landscape is just beginning to be reshaped.

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GasGuzzler

· 4h ago

1 million USD poured in, this is real motivation, much more reliable than those flashy token mechanisms. What if Kaito cools down? New players just need to change their approach; attention is still the same, let's see who can grab it. I really don't think InfoFi is cooling down, it's just a reshuffle. The ones who survive are the winners. When platforms compete with each other, it might actually be good news for creators? That's interesting. Let's see the real results in 2026. It's too early to say anything now. This time, only with more money can we see who is truly serious about their work. It just feels like a new approach, a restart; the capital is still the same capital.

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MrRightClick

· 4h ago

Ha, it's just another new trick to cut leeks again Platforms spend money on incentives, simply to lock in content creators. When the next "$1 million plan" appears, everyone will have to choose sides again Is 2026 a key year? 2025 isn't even over yet, let's see how long this can last So the current logic is: Kaito is done, no problem, let's switch platforms and continue to cut? Honestly, it looks more like big platforms fighting for territory, with nothing to do with the real value of creators Web3 stories can be fabricated, incentive mechanisms can be fabricated too, but how many creators actually make money in the end? Wake up, brothers, this is called the attention economy — your attention is the product

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LongTermDreamer

· 4h ago

Haha, another cycle of the three-year theory, isn't this the familiar script? Actually, I've seen through this platform's talent poaching for a while. What does the $1 million incentive mean? It shows that there is still money here, just a different approach. Kaito cooling down doesn't mean the track is cooling down. That's the opposite of the truth. The real winners haven't appeared yet. Just hold patiently, and that's it.

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