2026-01-18 12:30:36

#Strategy加仓BTC Fast food chain Steak'n Shake has started Bitcoin reserves—this time, it's serious.

According to reports, this well-known brand has raised $10 million for its strategic Bitcoin reserve plan. Their logic is straightforward: "All Bitcoin transaction proceeds from the restaurant go into our strategic reserve pool." It seems traditional business giants are also beginning to position themselves like institutional investors.

$BTC $ETH $BNB—these cryptocurrencies have indeed shown recent notable performance. From the signal of entering Bitcoin reserves in the fast food industry, more and more mainstream companies are rethinking asset allocation. When everyone treats Bitcoin as a strategic asset rather than a speculative tool, the underlying logic of the market is quietly shifting.

Interestingly, this is no longer a new thing—it's just that this time, it's the fast food industry.

BTC-0.1%

ETH0.57%

BNB-0.05%

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

10 Likes

Reward
10
5
Repost
Share

Comment

0/400

TommyTeacher

· 4h ago

Fast food restaurants are all starting to stock up on BTC, and we're still debating whether to get on board? LOL --- Traditional companies are entering one after another; this thing really is different now. --- Steak'n Shake's move is quite impressive—directly flowing trading profits into the reserve pool, creating a closed loop. Well done. --- Wait, with so many big companies布局, should I seriously consider asset allocation? --- Basically, under inflation pressure, we're forced to choose, and BTC has become a safe haven tool.

View OriginalReply0

SerumSqueezer

· 4h ago

Damn, even fast food is starting to stockpile coins. How high does it have to go before it's over?

View OriginalReply0

ruggedSoBadLMAO

· 4h ago

Fast food restaurants are all starting to stockpile BTC, while us retail investors are still debating whether to get on board... LOL --- Wait, is Shake Shack for real? It's probably just a $10 million funding round, doesn't seem that simple. --- Mainstream businesses are copying the actions of institutions, what does that indicate... --- Another story of a "traditional company awakening," and next month it might be another brand. --- Now Bitcoin has truly become a hard asset, it all depends on who can hold on to their stockpile until the end.

View OriginalReply0

RugPullAlarm

· 4h ago

10 million USD? Better check the on-chain address of this money, don't want to fall for another new scam tactic to harvest retail investors Wait, all restaurant transaction proceeds flow into the reserve pool? What about the wallet address? Why hasn't it been made public yet? Another "strategic reserve," I just want to know if this is real gold and silver or just another PR stunt Honestly, traditional businesses getting involved in the crypto space have never ended well — I've seen all the ways you get scammed

View OriginalReply0

MidnightTrader