I came across an interesting trend—an industry-leading white liquor company recently registered a new digital technology company with an investment of 600 million yuan. The apparent business scope looks conventional, such as live-streaming e-commerce, but a closer look reveals "software and services related to blockchain technology."

What does this mean?

**First, traditional industries are finally moving.** Even the most traditional and least internet-connected white liquor industry is starting to explore blockchain, indicating that this is no longer a niche hobby for tech enthusiasts. From a business perspective, the entry of major companies often signals that a certain track is beginning to enter mainstream awareness.

**Second, the opportunity for RWA.** High-value products like white liquor that require anti-counterfeiting and traceability are naturally suited for blockchain technology. On-chain physical assets, product certification, supply chain transparency—these are typical application scenarios of RWA (Real-World Asset Tokenization). Large enterprises wouldn't invest this much without seeing commercial prospects behind it.

From an industry perspective, this sends a signal: Web3 is no longer just revolving around exchanges and DeFi but is beginning to penetrate the real business world.