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, they’re simultaneously watching for something else: cards that just sit there unused.
The Consumer Financial Protection Bureau explains the issuer’s logic this way: if you’ve held a card for years and barely touch it, the bank would rather reclaim that credit line and extend it to customers who actively use their cards. It’s not personal—it’s about portfolio management. Accounts with minimal activity represent a peculiar kind of risk to issuers: they tie up available credit that could be generating revenue elsewhere.
This reallocation strategy explains why your stellar payment record doesn’t automatically protect you. You can have perfect on-time payments and still lose access to credit based purely on inactivity. The credit utilization ratio—the balance between the credit you’re actually using and your total available credit—makes up a substantial portion of your credit score, which means a sudden limit reduction can damage your score even if you’ve been a model customer.
Banks See Dormant Accounts as Risk They Must Manage
Credit line reductions accelerate whenever economic conditions grow uncertain. During the 2008-2010 financial crisis, issuers collectively slashed more than $400 billion in credit across consumer accounts. When the pandemic struck in 2020, they responded with similar caution: one major industry survey found that nearly 19% of cardholders reported having their limits lowered during that period.
The logic is straightforward from the issuer’s perspective. When the economy shows signs of weakness, banks want to minimize their exposure to potential defaults. A smaller credit limit means less potential loss if a borrower stops paying. And this isn’t just about reacting to broad economic downturns. Issuers also make decisions based on their own internal risk assessments and balance sheet needs, independent of what’s happening in the broader economy.
The current credit card landscape intensifies these concerns. Total credit card balances in the United States have reached an all-time high of approximately $1 trillion. Simultaneously, the delinquency rate—accounts falling behind on payments—has nearly doubled to 3% over the past two years. Industry analysts at Javelin Strategy & Research have flagged a troubling trend: they expect card issuers to face considerably heightened credit risk going forward, driven by rising delinquencies and charge-offs.
Protecting Yourself: Three Tactics to Avoid Being a Target
While individual consumers can’t influence the broader risk management strategies that card issuers employ, they can take deliberate steps to become less attractive targets for credit reductions.
Keep Your Cards Active. This is the simplest and most direct defense. Use each card at least occasionally—even a small purchase monthly demonstrates engagement. Issuers prioritize cutting limits on dormant accounts and may eventually close them entirely. A card that generates some transaction activity, even modest amounts, signals that you value the relationship.
Maintain a Low Utilization Ratio. Your credit utilization ratio—the percentage of available credit you’re actually using—matters significantly to both your credit score and card issuers’ perception of your financial health. A large balance relative to your limit can signal declining financial stability, which gives issuers justification for reducing your available credit. Aim to keep utilization below 30% on your accounts.
Pay Your Balances Consistently and Fully. Issuers deploy credit limit reductions as a tool for limiting their loss exposure. Cardholders who habitually pay off their statements in full represent far lower risk than those who carry balances or default on accounts. Demonstrating this reliable payment pattern gives issuers less reason to suspect you’ll eventually become a credit risk.
Responding to a Credit Limit Cut: Your Damage Control Options
If a credit limit reduction still lands on you despite your best efforts, several remedial strategies exist.
Challenge the Issuer Directly. Contact the card company and request that they restore or raise your credit limit to its previous level. If you have a documented history as a responsible cardholder—consistent on-time payments, loyalty to the issuer, clean account status—make that case explicitly. Not all issuers will relent, but some can be persuaded, particularly if the reduction appears discretionary rather than based on policy.
Seek Credit Limit Increases Elsewhere. Request higher limits on your other credit cards if you have them, especially cards from different issuers. While one bank might be aggressively trimming limits, another institution may not share the same risk posture. Spreading your credit access across multiple issuers provides resilience.
Apply for a New Card with Another Issuer. Submitting an application to a different credit card company could provide additional available credit. Be aware that any new card likely carries a lower initial limit—issuers maintain that same caution during economic uncertainty that motivated them to cut your existing lines. However, even a modest credit limit on a new card supplies some relief to your overall utilization ratio.
The Bigger Picture: Staying Financially Flexible in Uncertain Times
Credit limit reductions without warning represent one of the many ways that financial institutions manage their risk by shifting burden onto consumers. Your credit profile isn’t immune to these decisions regardless of how well you manage your accounts. What you can control is how actively you use your credit, how visibly responsible you are as a borrower, and how strategically you maintain multiple paths to credit access. Understanding that these cuts happen—and that they can happen to anyone—allows you to build defenses before the chopping block comes for your account.