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IF Statement: The IF brand 100% coconut water does not contain any added external sugars, external water, or artificial flavorings during production.
On March 4th, IF posted a statement on the Xiaohongshu account regarding the IF coconut water product not containing added external sugars. The statement pointed out that recently, false information has appeared online claiming that the 100% coconut water product from the IF brand contains “added external sugars and external water.” Some media and individuals have spread this unverified information, and malicious hype has further amplified these false claims, seriously misleading consumers and damaging the reputation of the IF brand.
In response to this situation, the company takes it very seriously and clarifies the facts as follows: Since its launch, the IF 100% coconut water has always adhered to the product concept of “natural and pure,” strictly following production standards. No external sugars, external water, or artificial flavorings have been added during production; all sugars come from the natural coconut itself. To ensure consistent product quality, the company commissions qualified professional testing agencies to conduct comprehensive testing every year. Previously, the company commissioned the international testing organization Eurofins to perform thorough scientific testing on the product. The product has also obtained a certification of ingredient authenticity from Thailand’s Food and Drug Administration (FDA), providing multiple pieces of evidence to confirm the product’s quality.
Additionally, the company has used internationally recognized scientific testing methods, including industrial sugar marker analysis, carbon isotope ratio testing, and sugar composition and ratio verification, to comprehensively validate the product’s quality. All test results meet the highest industry standards.
Image source: Brand Xiaohongshu account notes
(Xiaohongshu)
(Edited by: Wang Can)
Keywords: Beverages