Why do many people fail to make money in business? It's because they are simply selling products, while the truly successful ones are selling life scenarios and experiences. Here's a story: There was a person selling chili oil, setting up a stall on the street in the morning, shouting about selling chili oil, but he didn't sell many jars all morning. Because passersby didn't have an immediate "need to buy chili oil." But in the afternoon, he moved his stall to the entrance of a steamed bun shop, offering customers who bought steamed buns a free taste of hot buns dipped in chili oil. As a result, he sold over 100 jars in the afternoon and earned more than 1,000 yuan. Why is that? Because he was no longer just selling a jar of chili oil, but selling a scene—a more fragrant and satisfying experience of eating steamed buns with chili oil. When customers experience this feeling in a real consumption scenario, their demand is activated, and purchasing becomes natural. So, the key to business is not what products you have, but in which scene your products appear and what experiences and feelings they help customers solve.