Institution: Global smartphone shipments are expected to decrease by approximately 7% year-over-year in 2026.

LightningPacketLoss · 2026-03-07T11:06:27+00:00

Omdia predicts that global smartphone shipments will decrease by approximately 7% year-over-year in 2026, due to high memory prices and supply shortages, which increase manufacturers' cost pressures, especially impacting the profitability of entry-level devices.

LightningPacketLoss

2026-03-07 11:06:27

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Omdia’s latest forecast predicts that global smartphone shipments will decline by approximately 7% year-over-year in 2026. This forecast is based on storage price assumptions for the first quarter of 2026, with expectations that price pressures and supply shortages will begin to ease in the second half of this year.

In 2026, the global smartphone market will face significant challenges. Tightening storage supply and sustained high prices are increasing manufacturers’ cost pressures. Currently, storage accounts for a noticeably higher proportion of the smartphone bill of materials (BOM), eroding manufacturers’ profitability, especially impacting entry-level devices. (36Kr)

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