Apple Stock (AAPL) Wins a New ‘Street-High’ Price Target

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Apple AAPL -1.09% ▼ , the tech giant behind the iPhone and Mac, received a new Street-high price target of $350 from top Wedbush analyst Daniel Ives, implying about 34% upside from current levels. He reiterated his Outperform rating on the stock. The five-star analyst believes Apple’s latest Mac lineup powered by new AI chips could help drive stronger demand and bring more users into the company’s ecosystem.

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It is worth noting that Ives ranks 728 out of more than 12,000 analysts tracked by TipRanks. He has a success rate of 52%, with an average return per rating of 11.90% over a one-year timeframe.

Why Wedbush Sees More Upside Now

Apple recently introduced several new laptops, including updated MacBook Air and MacBook Pro models powered by its new M5 chips, which are designed to improve performance for AI tasks while offering faster memory and longer battery life.

The company also unveiled a new MacBook Neo, a lower-priced 13-inch laptop starting at $599 aimed at more cost-focused buyers. According to Wedbush, the updated lineup is designed to support on-device AI workloads while also expanding Apple’s reach across different price points.

Importantly, Ives noted that nearly half of Mac buyers are still new to the platform. That trend suggests Apple is continuing to attract first-time users rather than relying only on upgrades from existing customers.

Wedbush believes the broader lineup, from high-end AI laptops to a lower-priced entry model, could help expand Apple’s user base and provide “incremental upside” to Mac sales going forward.

Is Apple a Buy or Sell Right Now?

Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 15 Buys, nine Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $306.12 per share implies 17.6% upside potential.

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