TAG Heuer Appoints New CEO

LightningPacketLoss · 2026-03-16T08:19:08+00:00

LVMH Group announces that Béatrice Goasglas will assume the position of Chief Executive Officer of TAG Heuer on May 1st. With extensive experience, she will continue to advance the brand's premium positioning and innovation strategy, and expand global markets.

LightningPacketLoss

2026-03-16 08:19:08

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Recently, LVMH announced that Béatrice Goasglas will officially assume the position of CEO of TAG Heuer on May 1.

According to information, Béatrice Goasglas has extensive professional experience. She joined TAG Heuer in 2018 as Vice President of Digital and Customer Experience, then was promoted to Managing Director of Asia-Pacific and President of the Americas, deeply involved in global market operations. Prior to that, she worked at groups such as Sephora, L’Oréal, The Kooples, and SMCP.

After taking on her new role, Béatrice Goasglas will continue to promote the brand’s long-term high-end positioning and innovation strategies, while leveraging iconic product lines and strategic partnerships with Formula 1 racing to further expand the global market.

(LVMH Group)

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