How to Launch a Crypto Project

In this article, I’m giving away all my crypto launch experience for free.

This knowledge is worth hundreds of thousands, but I’m tired of “launchpads” grifting actual builders.

If you’re serious about building a crypto project or deploying your startup on-chain, this is the most important piece you’ll ever read. Send it to your friends — don’t leave them out for the wolves.

I’ve personally launched around 50 projects: from memes to big brands, from tiny 500k social experiments to full-scale $30M+ mcap launches. There are very few people with my experience in this space over the last two years, especially those who’ve done it solo, without a cabal.

Let’s get into it.

1. Pre-Launch: Why Launches Matter So Much

Launches are everything in crypto.

Why? Because the first 24 hours after launch are when your project will see its highest trading volume for a while. All eyes are on you. Degens speculate, the tech gets tested — this is crypto’s true use case.

If not for the launch, why even create a token?

Now, not every project needs a token. In fact, tokens can become huge liabilities. The moment you launch one, it’s tied to your project forever. Everyone will measure your success by its price — truth-telling, sure, but also misleading. Not everything ships overnight.

“The best projects don’t need a token” — myth.

Most B2C projects should have one eventually. It lets users participate and own a piece of the ecosystem. B2B projects, on the other hand, rarely benefit. They struggle to define real token utility and often end up launching one just for exit liquidity.

Your token launch is the single most important business move you’ll ever make in crypto.

You need to know exactly what you’re doing, why you’re doing it, and how you’ll execute.

2. Tokenomics & Supply Strategy

The golden rule: the project should never own more than 30% of the total supply.

You want the majority of tokens floating. If you hold 90% and only 10% is in circulation — that’s bad. Bitcoin doesn’t apply here. You’re not launching a store of value; you’re launching an on-chain growth startup.

Quick numbers:

• Pump Fun bonding curve typically sits around 75–100k mcap, roughly 50 SOL (dynamic).
• Aim to invest ~15 SOL (20–30%) and distribute it across 5–10 fresh wallets.

Always fund from a CEX.

Why? Because you don’t want anyone tracing the wallets back to you.

And don’t send all 15 SOL to one wallet and split it from there — send, say, 3 SOL each to five wallets. Otherwise, those funds will show up bundled on bubblemaps later.

3. Choosing a Launchpad

Let’s talk launchpads.

I’ve mentioned Pump fun — and yes, it’s the best option right now.

No, I’m not paid by them. Every other platform (Bonk, Jupiter, Believe, etc.) is grifting — I’ve tested them all. Some even asked for advice but didn’t listen.

Here’s what not to do:

❌ Never Pay “Launch Advisors”

They’ll demand 1–5% plus ECA, and then farm your project to death.

Most have never successfully launched anything themselves. I’ve yet to see a great project advised by one of them.

The best launchers in this game are degen memecoin traders — often backed by their own mini-cabals.

So don’t pay advisors. Don’t beg them for attention either. Most will eat you alive.

A token launch is like sex — you can ask for advice, but in the end, you have to put it in yourself.

Pump fun doesn’t do much hand-holding — but at least they don’t grift. No fees, no hidden percentages, no greed tax. And that alone makes them the best.

PS: Don’t ask me about your “innovative new launchpad.”

The space doesn’t need more launchpads. Pump already offers everything needed for one-click launches. What we need are innovative projects launching there — with real development and serious funding.

4. The Launch: Execution Time

This is it.

Your most stressful, most important day.

Set aside 5–10 hours. Don’t rush. Every second counts.

Step-by-step:

• Fund your dev wallet with 0.5–2 SOL.
• Distribute the rest of your SOL across your side wallets.
• Create Pump Fun accounts for each wallet before launch.

Back in the day, you’d instantly sell your dev wallet due to sniper bots.

These days, bots are rare — unless your coin is heavily hyped, you can chill.

Never announce a launch date.

That’s suicide. The best launches are stealth. Always.

I usually soft-launch, watch the early action, and only push once I’m sure there aren’t snipers in.

If there are bots, either wait them out or (for memes only) sell the dev wallet. But serious projects should keep it.

In high-hype scenarios, you can even launch multiple coins (like Kanye did). Nobody cares which one is “the OG coin,” especially for utility tokens.

5. The Magic Numbers

• Dev wallet: < 5% of total supply
• Memes/art projects: keep it under 3%
• Team total: 20–30% maximum

Start buying from side wallets — slowly. First buy: 1–2 SOL max.

Never let a wallet hold more than the dev wallet. If it does, split or rebuy.

Do everything manually. No bots/tools.

Experience and instinct will protect you from snipers and shady patterns.

When the trading volume spikes and you feel bonding approaching — announce on Twitter.

Before that, make sure everything is set up — especially your DEX banner (~$300, annoying but crucial). It screams “serious project.”

6. After the Launch

Prepare for chaos:

• 1–3 sleepless nights
• Love → hate → love → death threats → silence
• Momentum → hype → reversal → despair → rebirth

That’s the cycle. Every time.

Crypto is pure momentum and narrative.

The best product in the world won’t matter if you can’t maintain hype. No project ever blew up purely on fundamentals — not in crypto. The few that did didn’t have a token yet.

If you’re building something genuinely cool — and please, spare me low-effort junk — my DMs are open.

I’ll give you honest advice. No % cuts, no ECA, no strings attached.

WAGMI.

At least some of us.

• TM

Disclaimer：

1. This article is reprinted from [TMtheOG]. Forward the Original Title‘’. All copyrights belong to the original author [TMtheOG]. If there are objections to this reprint, please contact the Gate Learn team, and they will handle it promptly.
2. Liability Disclaimer: The views and opinions expressed in this article are solely those of the author and do not constitute any investment advice.
3. Translations of the article into other languages are done by the Gate Learn team. Unless mentioned, copying, distributing, or plagiarizing the translated articles is prohibited.