Belçika'nın Yeni Kripto Reklam Kuralları Neden Sizce Daha Çok Önemli

Belgium just dropped a regulatory hammer on crypto advertising, and honestly, it’s overdue. Starting May 17, any coin project wanting to run ads has to get the green light from FSMA (Financial Services and Markets Authority) at least 10 days in advance. No shortcuts, no surprises.

Here’s the kicker: all ads must carry a brutal disclaimer—“the only guarantee in crypto is risk.” That’s not FUD, that’s just facts. FSMA’s research shows people still pile into crypto chasing quick gains, even after FTX imploded and the market froze. Talk about selective memory.

What the new rules actually say:

• All mass-media crypto campaigns need pre-approval
• Ads must highlight price volatility, fraud risks, and security threats
• Regulators can shut down misleading campaigns before they go live
• Similar to existing regs for stocks and forex—just adapted for crypto

Belgium’s joining the club with Spain and the UK on this one. The EU’s tightening the leash on hype machine marketing, and frankly, it’s needed. When retail investors are still FOMOing into tokens after watching billions evaporate, transparency becomes a feature, not a bug.

The bottom line: This won’t kill the market, but it will kill the BS. Projects with solid fundamentals? They’ll adapt. Pump-and-dump schemes? This is their new worst nightmare.