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The final stage of KOL: whose KOL is the most beautiful, whose legs are the longest and hips the most curvaceous.
Of course, everyone still needs to be a KOL, but whether they can directly generate profits from being a KOL is actually less important.
At the beginning of 2024, I received guidance from an expert to become a KOL, and they clearly stated that you could earn 1 million RMB in a year.
At that time, I calculated that the effort and income comparison didn’t have much advantage; I spent more time researching projects and firmly holding, which earned more than doing KOL work. (Although it turned out to be true—just earning from $token $ondo alone exceeds this amount.)
But I overlooked one issue: sustainability.
The sustainability of income
The sustainability of information advantage
In a bear market, if you’re not a contract user, your income growth is basically zero or even negative. Year-over-year information gaps are the same.
But if you’re a KOL, you can gain better access to project parties, CEXs, or media. This allows you to stay updated with factual information in Web3—this is how the information gap is created.
However, it’s a bit late now; KOLs have already entered the final stage:
Who’s KOL is the most beautiful, whose legs are the longest and hips the most curvaceous!
In traditional finance, the gains are:
First stage from knowledge gap;
Second stage from technological difference;
Third stage from hardware gap;
Final stage: whose girl has the longest legs and most curvaceous hips.
You can compare it to the crypto world:
The first stage is the knowledge gap about BTC before 2018;
The second stage is the technological revolution of ETH during the 2021 bull market;
The third stage is the hardware gap in this bull market (mining machines/AI).
Nowadays, the discussions are all about girls and various scandals.
It’s clear that we are slowly entering the final stage—whose girl has the longest legs and most curvaceous hips.
So everything, as my sister said, now is the time to accumulate high-net-worth clients.