As an outside observer whose main interest in the Aave kerfuffle is professional curiosity, I feel like I’m missing context on why Labs is digging in so much over relinquishing brand assets.

When the Maker Foundation dissolved, it gave all social media accounts and websites to a neutral, standalone foundation (DAI Fonden).

It generally is unopinionated and defers to governance over who should operate such accounts or use the old MakerDAO and DAI marks.

It also has been pretty cheap, with single digit millions spent over the years - even when being involved in litigation.

So I am a little perplexed why the discussion has focused on *whether* Labs should relinquish brand assets vs people trying to figure out *how* to do it in a safe and boring manner. Just make a new entity to hold and defend the IP and haggle over who appoints how many directors to the board.

I get this was originally ignited over money (fees), and see a lot more ambiguity about how that should proceed (and do not have a firm opinion upon). But the proposal that seems to be moving forward is about brand assets as far as I understand it.