Attention to detail often reveals what traditional analysis misses. When tracking market movements, I've found that monitoring when something stops trending can be just as revealing as watching what gains traction. Using Klout Kards to observe the same topics across multiple days has shown me an interesting pattern: you'll notice certain metrics consistently score high, then suddenly drop off. That shift matters. It signals either genuine market sentiment change or algorithmic shifts worth investigating. Most traders focus only on what's rising, but understanding when interest fades or momentum breaks? That's where real insight lives. The forgotten signals are often the loudest ones.