Social apps built on pure financial incentives often miss the mark. The reality is that 99.9% of users post because they enjoy sharing and connecting, not chasing tokens. When you design an app where earning becomes the primary hook, you're fighting against human nature rather than working with it. The best engagement models tend to blend meaningful rewards with intrinsic motivation—community recognition, genuine interaction, self-expression. Projects that skip this and lead with "earn while you post" typically see hollow growth: lots of spam, bot activity, and users gaming the system rather than building anything real. If the core experience isn't compelling on its own, no amount of tokenomics will fix it.