Most people don't think about identity infrastructure until something goes wrong. Yet it shapes every interaction we have online.

Take the friction points we hit daily—cumbersome signup flows, redundant verification processes, permission systems that make zero sense. These headaches usually trace back to outdated or fragmented identity layers underneath.

What if identity systems actually worked for users instead of against them? Imagine onboarding that doesn't require you to jump through hoops, verification that runs once instead of repeatedly, and permissions that are transparent and straightforward.

That's where rethinking identity infrastructure comes in. When the foundation is solid, everything above it—UX, security, trust—clicks into place. Web3 is finally building identity tools that put users in control and eliminate the unnecessary friction.