Why attention might be the next frontier in digital assets

There's an intriguing market thesis brewing around social tokens and attention metrics. The core idea? Attention itself functions as a tradable asset—one that often precedes what traditional charts reveal. Trends ripple through sentiment and mindshare long before price discovery catches up on exchange order books.

Think about it: who holds influence shapes where capital flows, how culture evolves, and which behaviors gain momentum. This isn't abstract. When you quantify and tokenize attention—how engaged audiences are, whose voice moves markets, whose narrative sticks—you're essentially creating a new asset class with real price discovery mechanisms.

The angle here is that measurable mindshare becomes a leading indicator. Before volume spikes, before volatility hits, attention concentration tells you something. It's speculative, sure. But it's the kind of speculation that's starting to find real market participants willing to price it.