Ethereum has reclaimed its position as the dominant data availability solution. The early surge in alternative DA layers, driven by temporary rollup incentives, has fizzled out as rewards dried up. What shifted the landscape? The implementation of EIP-4844 proved transformative—Ethereum blobs emerged as the go-to DA layer for high-throughput rollups. The optimization made the difference, turning Ethereum back into the preferred backbone for scaling solutions across the ecosystem.