Sports IP Meets Web3: How Hong Kong Stock Companies Are Using Blockchain to Redefine Digital Collectibles?

Question

【ChainWen】 Recently, I came across an interesting case. Hong Kong Stock Exchange listed company Tianji Holdings (Code 1520) revealed in a supplementary announcement that out of the HKD 60 million they raised, about HKD 10 million will be invested in sports intellectual property projects. It doesn’t sound like a new thing, but the approach is a bit different.

This company plans to use Web3 blockchain technology to “put sports IP on the chain.” Simply put, it means moving digital products related to La Liga clubs onto the blockchain to create traceable digital identities—sounds very much like the idea behind NFTs. Each product is unique and has a complete on-chain record.

What’s even more interesting is that they also integrated AI and VR technologies. For example, fans can scan sports collectible cards, and videos, animations, or even real-time interactions will pop up on the screen. This instantly brings static collectibles to life. Along with digitalization, there are also practical use scenarios.

Looking at their fundraising plan, the 16.6% allocation of funds also reflects their emphasis on this business area. Sports IP inherently carries traffic and a fan base, and integrating blockchain can indeed open up new monetization opportunities. Product promotion, member interaction, ecosystem building—there’s still a lot of room for imagination.

This can be seen as a fairly practical collision between traditional sports assets and Web3.

ForkItAll · Accepted Answer

10 million HKD invested in sports IP on the blockchain? Sounds impressive, but can it actually be implemented?

NFT + AI + VR, this combo has some potential, but will it really catch on?

A collectible card that comes to life just by scanning it—I want to see how effective it really is.

Hong Kong stock companies are starting to bet on on-chain sports. Is this track really about to take off?

Both NFT and VR—can stacking these technologies solve the business model issues?

Sports IP is indeed suitable for on-chain, but the key is whether the ecosystem can be built.

Out of 60 million, only 10 million is allocated to this area. Is Tianji Holdings still testing the waters?

AI + blockchain + sports—such deeply integrated projects are truly rare.

It's easy to say, but where is the real demand for digital collectibles?

If this move succeeds, it could be replicated for other IP projects.

BearMarketSurvivor · Answer

10 million invested in sports IP on the blockchain sounds like another storytelling move. I need to look at the data—what's the premium for La Liga IP, how deep are the on-chain transactions, how long can the actual trading volume support this? These are the real indicators.

AI+VR+NFT all piled in—sounds impressive, but in a bear market, whether there is genuine purchasing power to support it is the key. The lessons from history are clear—have these concept projects hedged their risks well?

Actually, the problem is simple—spending only 10 million out of 60 million indicates the team hasn't heavily invested themselves. I just want to see how many market cycles they can endure.

Can the popularity last more than 12 months? That’s what’s worth following. Otherwise, it’s just a cycle of harvesting quick profits.

Wait, Hong Kong-listed companies getting into NFTs? Has anyone calculated the regulatory risks...

Not mocking this idea, but the question is—what’s the actual user retention rate? The data will tell.

There’s a flaw in this logic—La Liga IP + on-chain collectibles, but where does the consumption motivation come from? The hype is fine, but transaction discipline must be clear.

Feels like forced innovation—traditional collectibles aren’t growing anymore, so they have to try their luck on-chain? Be cautious of this shift.

LayerZeroHero · Answer

Wait, how exactly does the on-chain traceability mechanism work? Will AI-generated animations also be linked to on-chain data? The details are a bit fuzzy.

BankruptWorker · Answer

After all that, it's still the same old NFT stuff. Changing the shell and daring to call it Web3 innovation... What tricks can be played with La Liga cards? Is it really just about washing money through VR scans?

APY_Chaser · Answer

It's another NFT clone, this time with sports cards. But you can view animations by scanning with AR, which is pretty interesting.

Sports IP Meets Web3: How Hong Kong Stock Companies Are Using Blockchain to Redefine Digital Collectibles?

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