Futures
Access hundreds of perpetual contracts
TradFi
Gold
One platform for global traditional assets
Options
Hot
Trade European-style vanilla options
Unified Account
Maximize your capital efficiency
Demo Trading
Futures Kickoff
Get prepared for your futures trading
Futures Events
Join events to earn rewards
Demo Trading
Use virtual funds to experience risk-free trading
Launch
CandyDrop
Collect candies to earn airdrops
Launchpool
Quick staking, earn potential new tokens
HODLer Airdrop
Hold GT and get massive airdrops for free
Launchpad
Be early to the next big token project
Alpha Points
Trade on-chain assets and earn airdrops
Futures Points
Earn futures points and claim airdrop rewards
These past few days, U Card has become a hot topic, somewhat unexpectedly so. Financial media outlets are reporting on it one after another, and there are countless tutorial posts on Xiaohongshu, detailing everything from the process of opening a Visa bank card to how to use it to subscribe to overseas services like ChatGPT, with thorough and detailed explanations.
What’s interesting is the power of this combined approach. Ordinary users initially just want to solve a payment problem, but they are gradually guided to learn about digital wallets, engage with USDT and other cryptocurrencies, and eventually naturally enter the crypto world. It may seem unintentional, but each step is closely linked.
From a customer acquisition perspective, this dissemination method is truly clever. It’s not about hard-selling cryptocurrencies, but rather starting from everyday needs, allowing users outside the circle to come in on their own. Xiaohongshu, financial media, and payment convenience—these elements stacking together have propelled U Card’s popularity.