The AI content problem on video platforms is getting worse. According to Kapwing's latest research, it's pretty eye-opening—out of the first 500 recommended videos on a major platform, 104 were confirmed to be AI-generated. That's over 20%. On top of that, another 33% fell into the "brainrot" category, meaning low-effort, low-quality filler content.

What does this mean? The quality bar for online video is dropping fast. When one in five recommendations is machine-made filler, genuine creators get buried. It's a crowding problem—AI slop is outpacing real content in algorithm feeds. This trend mirrors what we're seeing across Web3 platforms too: noise drowns out signal when quality control slips.