Winnie Park Takes the Helm at Five Below as New CEO

Rugman_Walking · 2025-12-31T15:30:48+00:00

Winnie Park has been appointed CEO of Five Below, effective December 16. With over 30 years of retail experience, she will guide the company's growth alongside COO Kenneth Bull and co-founder Thomas Vellios, following strong financial performance.

Rugman_Walking

2025-12-31 15:30:48

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Five Below has named Winnie Park as its new chief executive officer and board member, with the transition taking effect on December 16. Park brings extensive retail industry experience accumulated over more than three decades, positioning her to lead the company’s next growth phase.

Leadership Structure and Strategic Direction

Park will work alongside Kenneth Bull, who continues as chief operating officer, ensuring a smooth operational continuity. Thomas Vellios, the company’s co-founder, will remain in his role as executive chairman and collaborate with the new leadership team to advance Five Below’s strategic initiatives. Based in Philadelphia, Park will oversee the organization’s direction while maintaining close coordination with existing executives.

Background and Previous Experience

The newly appointed CEO previously led Forever 21, where she served as chief executive starting in January 2022. Her track record in navigating complex retail environments and managing large-scale operations makes her a significant addition to Five Below’s leadership lineup.

Financial Performance Context

Five Below’s recent quarterly results demonstrate solid business momentum. The company reported adjusted earnings per share of 42 cents in Q3, surpassing analyst consensus expectations of 18 cents. Additionally, the company elevated its full-year 2024 adjusted EPS guidance to a range of $4.78-$4.96, up from the prior range of $4.35-$4.71. For Q4, Five Below projects adjusted EPS between $3.15 and $3.33.

This leadership transition comes at a pivotal moment for the retailer, with Park’s appointment signaling management confidence in the company’s strategic path forward.

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