Is The Trade Desk Stock Worth Buying After Its 73% Crash?

The Paradox of Advertising Tech Stocks

Programmatic advertising platforms face a peculiar challenge: they soar when brands are flush with cash, but stumble when economic uncertainty tightens purse strings. The Trade Desk (NASDAQ: TTD), a leader in this space, has become a poster child for this volatility. After hitting peaks in late 2024, the stock has plunged over two-thirds—a brutal correction that raises a critical question for investors: Is this a buying opportunity or a warning sign?

The Business Is Still Growing—Just Not As Fast

Here’s where things get interesting. Despite the stock carnage, The Trade Desk’s underlying operations remain solid. In Q3, the company posted revenue of $739 million, representing 18% year-over-year growth (22% excluding political ad spending from the prior year). The profitability picture is even more impressive: the company delivered a 16% net income margin with adjusted EBITDA margins of 43%.

Customer loyalty tells another success story. Management revealed it has retained over 95% of its customer base for eleven consecutive years—remarkable consistency in a volatile industry.

But here’s the rub: growth is decelerating. Q2 showed 19% revenue growth, while Q1 clocked 25%. Q4 guidance points to approximately 13% year-over-year growth, a notable step down from earlier periods.

Where’s the Growth Engine?

Investors hunting for a reacceleration narrative are pointing to one area: Connected TV advertising (CTV). Management flagged this as both the largest and fastest-growing channel within the platform. In the latest earnings call, executives emphasized that CTV is outpacing overall company growth and now represents roughly 50% of revenue mix, still climbing.

The investment thesis hinges entirely on whether this shift sustains momentum. If CTV continues accelerating at its current trajectory, it could pull the entire company back toward higher growth rates. If not, investors may face a prolonged period of mid-teens growth—respectable but not spectacular.

The Valuation Still Demands Respect

Don’t mistake a 73% drawdown for a bargain basement scenario. The stock still trades at a price-to-earnings multiple of approximately 44—nearly double the S&P 500’s 26 multiple. That’s a premium valuation, even after the crash.

The math becomes compelling only if growth genuinely reaccelerates. At current multiples, The Trade Desk leaves little margin for error. A sustained slowdown to 10-12% growth could extend the pain considerably.

The Bottom Line

A meaningful stock decline doesn’t automatically equal a buy signal. Investors need conviction on two fronts: First, will CTV expansion reignite broader growth acceleration? Second, does today’s valuation compensate for the risk that growth remains subdued?

Until one of these conditions materializes—either genuine CTV-driven reacceleration or a share price falling to the $30 level—the prudent move is likely to wait. The Trade Desk’s fundamentals remain healthy, but the market’s repricing reflects legitimate growth concerns that haven’t been fully resolved.