Cricket commands 2.5 billion fans worldwide—imagine if each one could own a real piece of the game. That's where Web3 changes the playbook. The infrastructure now exists to tokenize sports ownership, letting fans move beyond just watching to actually participating in the economics. Take what's happening in the SportsFi space on TON: projects are bringing legendary players into their ecosystems to build credibility and engagement. When you get names like this involved, it signals the sector is maturing beyond hype. The leaderboard mechanics reward participation, turning passive fandom into active participation. This is how sports franchising gets reimagined for the digital age.