2025 turned out to be quite the rollercoaster for crypto. The year kicked off with the launch of $TRUMP, backed by the sitting US President—a move that sparked massive hype and speculation across the market. The narrative around a potential bull run seemed solid for a moment, with optimism building around policy support and mainstream adoption signals.

But here's where things got messy. Melania's entry into the space created some unexpected volatility that caught many off guard, essentially pulling the rug on what was shaping up to be a sustained rally.

Meanwhile, security incidents hit hard. One major trading platform suffered a devastating breach resulting in $1.4 billion stolen—a brutal reminder of the ongoing risks in centralized infrastructure. The hack sent shockwaves through the market and rattled confidence in exchange safety protocols.

On the macro front, Trump's tariff policies and escalating trade tensions, particularly with China, started weighing heavily on market sentiment. The uncertainty around global trade dynamics created headwinds for risk assets across the board, including crypto. These policy shifts introduced new variables that traders and investors had to navigate carefully.

Overall, 2025 served as a lesson in how quickly sentiment can shift—from optimism to caution—driven by celebrity involvement, security threats, and macroeconomic policy decisions.