Some founders are working hard on one thing—making sure they capture value through fees. But here's the irony: while they're actively feeding the ecosystem and collecting those transaction profits, they quietly launched their own token.

Take a look at what just happened. A brand new token dropped, only 2 days on the market. The catch? It's still trading well below 100K in market cap, sitting quietly in the shadows while the founder continues their primary business operations.

It's that classic pattern we see across the space: build a platform that generates revenue, gain trust and attention, then launch a token for yourself. The timing is interesting—launch your own asset while you're actively managing a system that benefits from your attention.

Worth watching how this unfolds. Community members are already taking notes on who's doing what and when.