The gameplay patterns of Chinese MEME coins over the past two years are quite interesting. In simple terms, it’s about leveraging the popularity of certain crypto influencers to create memes and attract traffic. Why do they always focus on these top figures? It’s mainly because they come with built-in hype; their every move can spark discussions.

Look at those projects that claim to "get XXX’s attention" or "make XXX notice," on the surface they’re just playing with memes and interactions, but in reality, it’s a set of mature marketing tactics. First, they create buzz and topics to attract people to share and repost, forming a viral spread. Then they hint at "being recognized by major platforms" or "listing on exchanges," giving participants an expectation — maybe this time, following the trend will double their investment. Isn’t this a typical pump-and-dump approach?

But what’s the reality? Industry veterans simply wouldn’t spend their energy on projects without real applications, and they’re even quite annoyed by this kind of bundled marketing. Truly valuable and reliable projects rely on solid technology, clear business direction, and practical ecosystem development. There’s no need to shout every day "get someone’s attention" just to grab eyeballs.

MEME coins themselves aren’t inherently problematic; the key is not to be misled by projects that are all hype and lack substance. Before investing, think carefully: besides the celebrity effect, what else does this project have?