2026-01-11 10:10:10

#美国非农就业数据未达市场预期 🍶 A well-known liquor company's tech dream: relying solely on selling alcohol is not enough; this time, they want to play with blockchain and live streaming

Recently, this company invested 600 million yuan in digital transformation, a significant move. The newly established digital technology company is involved in blockchain, industrial internet, and live streaming technology, seemingly aiming to transform from a traditional channel distributor into a tech company.

What do you think of this move?

**Channel aspect:** The previous direct sales app has already proven its power, saving middlemen's margins and significantly increasing profit margins. With this upgrade, combined with live streaming and data services, they aim to further build a de-intermediation ecosystem, reducing circulation links.

**Financial attributes:** These products naturally carry financial attributes, especially in secondary market trading. After introducing blockchain technology, the transparency and efficiency of circulation will be greatly improved, and transaction verification will be faster. This will further solidify its position as a "hard currency," like an asset that continuously appreciates.

Honestly, this is not just an upgrade of product sales but more like building their own digital ecosystem.

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AirdropHunter9000

· 01-13 22:36

Another story of the blockchain savior, throwing in 600 million to become a tech company? It's just hype, they just want to hype up the financial aspect.

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SerumSqueezer

· 01-12 16:02

Selling alcohol has now become a financial asset, I really respect this logic.

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UnluckyValidator

· 01-11 19:31

It's blockchain and live streaming again, sounding like they're just putting a tech coat on traditional businesses. What kind of tricks can you pull off with 600 million invested?

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RiddleMaster

· 01-11 10:40

600 million playing with blockchain, this is turning wine into digital assets, quite intense.

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HashRateHustler

· 01-11 10:40

600 million playing with blockchain, isn't that just trying to turn alcohol into digital assets? It sounds very Web3, but can it really be implemented?

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0xSleepDeprived

· 01-11 10:40

Selling alcohol with financial attributes—your brain really is enough... But on the other hand, can the blockchain approach truly solve the circulation efficiency problem, or is it just another round of concept hype?

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FlatlineTrader

· 01-11 10:38

Liquor companies playing with blockchain? Basically, they want to turn alcohol into financial products, a new way to harvest profits.

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FloorPriceNightmare

· 01-11 10:29

Selling alcohol has come to the blockchain, and this logic is also brilliant.

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