CES 2026: LG Display's Next-Generation OLED Breakthrough Across Consumer and Active Automotive Markets

LG Display is gearing up to unveil a comprehensive portfolio of cutting-edge OLED innovations at CES 2026, demonstrating its strategic push into both premium consumer electronics and the rapidly evolving active automotive display sector. Under the banner “Display for AI, Technology for All,” the company will establish dual exhibition spaces—a flagship showcase at the Conrad Hotel and a dedicated automotive technology zone within the West Hall of the Las Vegas Convention Center—to highlight how display technology is reshaping the user experience in the AI era.

Consumer Display Innovation: Brightness and Performance Redefined

At the Conrad Hotel venue, LG Display will debut its latest OLED TV panel engineered with Primary RGB Tandem 2.0, an enhanced iteration of the company’s proprietary stacking technology that isolates red, green, and blue light wavelengths into distinct layers. This architectural advancement translates into substantial gains: peak brightness reaches up to 4,500 nits while surface reflectivity drops to a mere 0.3 percent, eliminating glare and enhancing visibility in bright environments.

The company will simultaneously introduce an expanded gaming-focused OLED lineup, where Primary RGB Tandem 2.0 becomes the standard across all models. The portfolio includes a 27-inch panel boasting a 720 Hz refresh rate for ultra-smooth motion handling, plus a 39-inch variant delivering native 5K2K resolution. Brightness performance for gaming applications scales to 1,500 nits, providing the contrast and luminance gaming enthusiasts demand.

Active Automotive Display Evolution: Redefining In-Vehicle Experiences

LG Display’s active automotive initiative takes center stage in the West Hall, where the company showcases premium display solutions built for Software-Defined Vehicles (SDVs). A standout feature is the 51-inch Pillar-to-Pillar OLED display, which spans from the driver’s side to the passenger compartment, enabling individualized infotainment and digital dashboards tailored to each occupant’s preferences.

The active automotive portfolio also introduces a Slidable OLED dashboard concept capable of rolling into the dashboard structure with a 30R curvature radius. When the vehicle is stationary or operating in autonomous mode, the display expands to 33 inches, transforming the user interface dynamically based on driving context. Beyond these established solutions, LG Display will demonstrate next-generation mobility interfaces, including transparent micro-LED arrays and stretchable display prototypes that hint at future design possibilities.

Strategic Market Positioning

By presenting this unified vision at CES 2026, LG Display reinforces its dual commitment to advancing consumer entertainment and actively pioneering the automotive display market. The showcase underscores the company’s technological leadership and its ability to deliver differentiated solutions across distinct market verticals—positioning LG Display at the forefront of the display innovation landscape as AI integration and vehicle electrification reshape industry dynamics.