Apple picks Google's Gemini to power new Siri upgrade, deepens AI push

2026-01-12 19:23:26

Source: CryptoNewsNet Original Title: Apple picks Google’s Gemini to power new Siri upgrade, deepens AI push Original Link:

Overview

Apple has selected Google’s Gemini AI model to power a major upgrade to Siri, marking a significant shift for the company. The partnership will use Google’s multimodal AI to enhance Siri’s conversational abilities starting later this year.

Partnership Details

The collaboration is part of a broader, multi-year agreement that includes Gemini models and Google Cloud infrastructure. Apple stated it chose Google’s technology because it offers the strongest foundation for its own AI models, and the partnership will help unlock new, innovative experiences for users.

Market Context

The move comes amid growing competition in the AI space and a reshuffling in tech valuations. Google’s parent company, Alphabet, briefly surpassed Apple’s market cap for the first time since 2019, hitting an intraday value of over $4 trillion. At the time of reporting, Alphabet’s market value stood at $3.9 trillion, while Apple hovered around $3.83 trillion.

Shares of Google rose 0.3% on the day, while Apple stock gained 0.6%.

Significance

The deal positions both firms to capitalize on rising demand for intelligent assistants and multimodal models, with Siri’s overhaul likely to be one of the most visible AI deployments in consumer devices this year.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.