2026-01-12 19:30:39

Most public chains follow this pattern: first develop basic tools, then wait for users to come to them.

Creator Chain is doing something different this time. Built by Matter Labs, relying on the zkSync ecosystem, and implementing native distribution through ZEPETO—this is not user acquisition, but user migration.

The seemingly subtle difference in wording actually reflects a completely different growth logic. The traditional approach is to wait for users; this model is to bring users over. By directly connecting with existing ecosystems, new chains can establish a real user base from the start. Whether this approach will succeed is worth watching.

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wrekt_but_learning

· 01-13 22:54

Directly copying an existing user base, does this approach work... feels a bit speculative.

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degenwhisperer

· 01-12 19:49

Hey, this idea is indeed interesting, but how many active users ZEPETO can really bring still remains to be seen.

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GateUser-75ee51e7

· 01-12 19:46

Basically, it's about hitching a ride and using ZEPETO's traffic to pave the way for Creator Chain. However, this logic is indeed much more reliable than the air chain.

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BTCRetirementFund

· 01-12 19:36

This move definitely has some substance. Instead of waiting for users, it directly pulls people in, which is a whole different ballgame compared to traditional public chains.

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NotSatoshi

· 01-12 19:31

They just directly pull users from the ecosystem, this approach is indeed brilliant, much better than waiting for people to come after building everything.

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