A recurring pattern in the crypto trenches: project launchers often piggyback on established names or themes, essentially branding their token as a derivative from day one. This immediately positions it as a knockoff, capping its market potential and severely limiting its upside.

Take the Maduro Memes phenomenon as a case study. Once that trend gained traction, countless builders rushed to launch variations with similar naming conventions. But here's the catch—by anchoring yourself to what came before, you're essentially admitting your project is an imitation, a weaker alternative. You're fighting an uphill battle against the original's momentum and credibility.

The smarter play? Launch with originality. Give your project its own identity rather than leaning on past successes. The market naturally gravitates toward innovation, not iterations.