2026-01-18 08:29:57

The setbacks of InfoFi seem to be just the beginning. After Kaito and Cookie faced setbacks, leading platforms decided to take matters into their own hands—X announced a $1 million reward for high-quality long-form content creators, aiming to become the most profitable place for content creators by 2026; a major exchange's marketplace also isn't willing to fall behind, actively attracting content producers through AMAs, creation incentive centers, and other initiatives.

This reflects an interesting phenomenon: the attention economy has not faded, only the rules of the game are being rewritten. Relying on third-party platforms is gradually becoming fragile, and "building your own platform" is becoming the standard configuration for giants.

Who controls the content ecosystem, who controls the users. Platforms have already seen through this and are making every effort to seize this blue ocean of creators.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

15 Likes

Reward
15
7
Repost
Share

Comment

0/400

PoolJumper

· 45m ago

Basically, it's still a money game—creators go where the most money is offered. With X pouring in 1 million USD, next year there will be a bunch of "professional long-form article writers." As for the platform developing its own content ecosystem, it feels a bit like digging its own grave. It seems profitable on the surface, but in reality, the platform ends up taking the biggest share. The previous third-party platforms didn't last long; now we'll see how long this self-built one can survive.

View OriginalReply0

AirdropHunterWang

· 8h ago

Speaking of X, can this million dollars really create a content paradise? I doubt it. To put it nicely, it's still the old trick—territory expansion. The giants are scared; they need to hold onto the users themselves. Third-party platforms are indeed a lost cause; it should have been obvious long ago. Now they're starting to compete again with creative incentives; it's exhausting.

View OriginalReply0

gas_guzzler

· 8h ago

It's the same old trick again, burning money to subsidize creators The platform itself provides content incentives, honestly still afraid of dying The lessons from Kaito are right here, third parties simply can't survive The places to make money change every year, let's see in 2026 Can this wave really compare to those past promises? The key is how long it can last, isn't it? Content is king, but the platform is the true ruler Come on, only the top players get to eat Feels like we're about to repeat the story of "creators going bankrupt" again

View OriginalReply0

RetroHodler91

· 8h ago

Another story about "We want to support creators," how many times has this routine been played out? X spends 1 million to try to become the most profitable place? First, improve algorithm transparency before talking. It's okay for the platform to build its own ecosystem, but I'm worried it will end up being the same vampiric model, with creators still being the last to benefit.

View OriginalReply0

CryptoCrazyGF

· 8h ago

Here comes the new round of harvesting Who truly cares for creators, X or the exchanges? Basically, it's a new tactic to steal users How many can actually make money? Once again, a new round of harvesting begins

View OriginalReply0

AlwaysAnon

· 8h ago

It's the same old trick, big fish eat small fish. This time, the top players are stepping in themselves, it seems the previous third-party platforms weren't that great. A million dollars sounds appealing, but who can really get a share? Platforms taking a cut from creators has become routine. The content ecosystem is like this; capital always calls the shots.

View OriginalReply0

ParallelChainMaxi

· 8h ago

Here comes the new round of harvesting the little guys X is really anxious, throwing down 1 million USD just to monopolize the creators? It's just a matter of dying first or dying later Whoever believes it is foolish; the platform has never cared about the creators' survival Content ecosystem? Honestly, it's still a game of capital This time, someone will be harvested again

View OriginalReply0